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Tatler’s AR Advertorial Extravaganza

Earlier this month, Conde Nast title Tatler celebrated both its latest editor-in-chief and its status as the world’s oldest magazine by commissioning an augmented reality-based advertorial extravaganza. Designed to take the publication firmly into the future, the project highlights new attitudes to luxury consumption, plus opportunities for retailers, publishers and advertisers to trace the virtual journey from page to purchase.

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