2013 Wellness Travel Trends
Global market intelligence firm Wellness Tourism Worldwide has released its top 10 wellness travel trends for 2013. The following trends – covered in numerous Stylus reports in 2012 – will continue to advance this year. Look out for our future reporting on these developments.
• Wellness Takes Flight: Ultramodern airports will continue to attract consumers and increase revenue. Read more in New Airport Design: Spaces to Romance the Traveller.
• Health-Focused Hotels: More hotels will introduce technology to tackle common health conditions like altitude sickness and jetlag.
• Digital Detox: Hotels such as the Four Seasons are encouraging stressed-out consumers to surrender their digital devices at check-in. Look out for Stylus’ upcoming report on the Digital Detox.
• Reconnecting through Nature: Hotels that are fully immersed in their natural environments (see Disconnected Destinations) will fulfil an increasing consumer need for relaxation.
• Sleep at the Forefront: Hospitality companies will continue to capitalise on the importance of rest for sleep-deprived consumers. Read more in Insomnia: Something to Sleep On and Hotels of Convenience.
• Spiritual Seekers: Pilgrimages and retreats will attract an increasingly secular global society (see America’s Spiritual Awakening) in search of solace.
• Indigenous Healing Experiences: Consumers will travel to the regions where traditional treatments originated for a more authentic experience.
• Rewarding with Wellness: Companies seeking maximum efficiency from staff will invest in corporate wellness programmes. Read more in Stylus’ interview with Technogym founder Nerio Alessandri.
• Celebrity Instructor Retreats: Fitness experts will continue to take advantage of their celebrity status by organising retreats and workshops in exotic locations.
• Inter-generational Family Holidays: The popularity of multi-generational travel will cause the industry to launch services that appeal to the whole family. Junior Wellness explores the growing kids’ spa industry.