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Brief Published: 28 Apr 2014

Milan 2014: Ross Lovegrove for Moroso

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Ross Lovegrove for Moroso, Milan Design Week 2014

Debuted at Milan Design Week 2014, British designer Ross Lovegrove borrowed manufacturing techniques from the automotive industry to create the Diatom chair for Italian furniture brand Moroso.

The chair's form is inspired by nature, yet has a precise, technical design with continuous lines and an engineered surface texture. To make the fittings for the seat and legs, a single die-cast aluminium sheet is transformed into a 3D form using a pressed hydroforming technique more commonly used to create car panels.

The computer-generated design is made entirely from aluminium – making it both recyclable and lightweight, yet high strength. Suitable for both indoor and outdoor use, the chair is designed to be infinitely stackable as it can be stacked vertically without tipping forwards.

As depicted in our A/W 15-16 Design Direction React, designers are looking outside their own industries to appropriate innovations in design and manufacture. New designs investigate the behavioural qualities of materials for an engineered and technological approach.

For more from Milan Design Week 2014, look to our full coverage of the event, including Editor's Highlights, Product Trends, and Colour & Materials directions.

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