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Brief Published: 12 Nov 2013

Fred Segal’s DIY Fragrance Kit


LA-based retailer Fred Segal has created a set of fragrance oils that can be blended together for a personalised scent. The kit contains 10 scented oils with rollerball applicators, which can be worn alone or combined to create numerous unique fragrances.

The Blend’s standalone website states that after 30 years of creating bespoke scents for celebrities and private clients, Fred Segal wanted to give everyone access to this personalised arm of the brand. The set comes with ‘recipes’ to inspire fragrance combinations, but the real emphasis is on experimenting and discovering new combinations unique to the individual.

Retailing at $150 (£93), the scents range from floral and citrus, to spice, ocean and musk, and all of the perfumed oils are made in the US. The Blend is available now from luxury beauty retailer Space NK and Fred Segal’s two LA stores in Santa Monica and Hollywood. See Bespoke Skincare for more on the important trend for personalisation in beauty.