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Brief Published: 14 Sep 2010

Cycle City


With over 500,000 journeys to date, London has joined the ranks of other bike-loving Europe cities and for those attending London during the next couple of weeks for various festivals, the bicycle will prove to be the most informative, stylish and possibly most convenient way to travel between events.

London-based Canadian fashion designer Jean Pierre Braganza has designed prints for a limited edition range of bicycles for the newly instituted Barclays Cycle Hire Scheme that will be available during London Fashion Week. Only round the corner, at this year’s London Design Festival, cult Japanese cycle brand Tokyo Bike will lend their lightweight vehicles for daily guided tours of London’s creative districts led by author and critic Max Fraser.