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Brief Published: 28 Nov 2011

John Lewis Gets Into the Festive Spirit with Shiseido


Japanese cosmetics brand Shiseido has teamed up with British retailer John Lewis to launch a special Christmas beauty festival: a week-long promotion, offering customers bespoke mini make-up lessons free of charge.

The 20-minute sessions with a Shiseido expert will be available at three John Lewis locations in London. The brand’s 2011 holiday collection will be used to tailor two popular seasonal looks – bare-faced, ‘colourless’ and dramatic glamour – to individual customers’ skin tone and colouring. The class will also focus on personalised skincare promotion.

Customers can book a class during the festival’s run from 12 to 18 December 2011 by contacting participating John Lewis stores.

For more on Shiseido’s branding philosophy and a walk-through of its new three-floor ‘Total Beauty Facility’, read the report Shiseido Superstore, Japan: Beyond Beauty.

John Lewis