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Brief Published: 18 May 2012

Nissan’s Cold Metallics


Automotive brand Nissan’s spare parts and maintenance services are being promoted using a campaign featuring polished metallic imagery, directed by global advertising agency TWBA.

Fabricated by French studio Le Creative Sweatshop and photographed by Fabrice Fouillet, the ads include mechanical animals and insects constructed from polished Nissan car parts – an aesthetic that is discussed in the Stylus Rationale report for Autumn/Winter 2013-14, Cold Metallic.

Le Creative Sweatshop

Fabrice Fouillet