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Brief Published: 26 Jan 2011

Natalie Massenet: Net-A-Porter’s ‘Live’ plans


In a panel discussion at the DLD Conference in Munich, focusing on the role of crowd-sourcing in fashion, Natalie Massenet – founder of luxury womenswear e-commerce site Net-A-Porter – spoke of “the importance of curating the crowd”, and Net-A-Porter ‘Live’, launching later this year.

Net-A-Porter ‘Live’ enables international customers to see how many users are online, what they are putting in their baskets and other people’s wish lists, as well as allowing them to network with friends in real time.

“We have big plans for this and are hoping to make a conversation between our users,” said Massenet. “We are still the first editors, but customers may start listening to others around the world about what is important. It's a very compelling sales tool, and completely transparent.”

The exact launch date of ‘Live’ is still to be confirmed. However, Mr Porter – Net-A-Porter’s menswear site – will be launched later this month.

Also on the panel were Vanessa Friedman of the UK’s Financial Times, Margareta van den Bosch of H&M, and Scott Galloway of L2.