While multi-purpose products such as BB (blemish balm) and CC (colour correcting) creams are still thriving, the one-size-fits-all approach is being bypassed for tailored skincare that meets consumers’ specific needs. Problem and ageing skin are particular sectors of note for this direction, as customers want targeted ingredients aimed at specific concerns for a product that feels personal.

Bespoke Skincare: The Need for a Personal Approach

Not yet a member?
Stylus membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you. Discover what you can achieve by becoming a member.