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Bespoke Skincare: The Need for a Personal Approach

While multi-purpose products such as BB (blemish balm) and CC (colour correcting) creams are still thriving, the one-size-fits-all approach is being bypassed for tailored skincare that meets consumers’ specific needs. Problem and ageing skin are particular sectors of note for this direction, as customers want targeted ingredients aimed at specific concerns for a product that feels personal.

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