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Brief Published: 3 Jun 2011

Liberty Beauty Gets a Makeover


Following a revamp, Liberty’s beauty hall reopens its renovated doors on June 13, introducing 12 new beauty brands into its already burgeoning beauty portfolio as part of its overhaul.

New additions – such as Hourglass cosmetics, an innovative make-up brand exclusive to Liberty that incorporates anti-ageing technology with high-impact products and colour, and Swedish hair care brand Sachajuan, which uses Sea Algae as its core ingredient to repair and strengthen hair – will be sold alongside Liberty classics such as Diptique, Ren, Kiehls and Cowshed. Other notable brands being launched as part of the beauty hall’s overhaul include beauty editors’ favourites Chantecaille, Trish McEvoy, Colbert MD, Dermalogica, Decleor, and the entire range of Arometherapy Associates.

Exclusive, new brands will be showcased on the hall’s Hot Spot Tables, where customers will be able to experience and learn about new brands such as Rahua hair care, which incorporates Amazonian oils; essential-oil skincare brand Rodin Olio Lusso; Andrea Garland vintage-packaged balms; and the extensive range of Strange Beautiful nail polishes.