London’s Kew Gardens has collaborated with British culinary architects Bompas & Parr to create a visually stunning display that will challenge visitors to rethink the food they consume on a daily basis, as well as provide fun-filled entertainment. Dubbed Tutti Frutti, the installation is part of Kew Gardens’ IncrEdibles festival, which celebrates the diversity of edible plants.
The centrepiece of the installation is a floating pineapple island situated within a pond. Visitors can explore the pond in colourful fruit-themed rowing boats, before entering a secret banana grotto hidden beneath the pineapple structure. They can also access the feature via a walkway running across the pond.
“Our design process always starts with a raw ingredient – be it fruit, alcohol, chocolate or coffee,” said Bompas & Parr co-founder Sam Bompas. “Trace any ingredient back far enough, and you get to plants.”
Kew Gardens hopes that visitors will enjoy discovering more than 60 unusual and exotic edible plants on display and leave the festival with a fresh consideration for the food they eat and its origins, as well as the future of crops in the UK and around the world. The installation is supported by a fruit-themed publication, featuring contributions by British photographer Martin Parr, Spanish chef Elena Arzak and New-York based visual artist Jennifer Rubell.
Food provenance is becoming an increasingly important concern for consumers, as explored in the Stylus report The New Hunter-Gatherer.
Read more about Bompas & Parr in our interview with Sam Bompas and Truvia Voyage of Discovery. See Altering Perceptions and Immersive Theatre for further insight into how experiential events and multi-sensory experiences can be used as branding tools.