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Brief Published: 9 Aug 2013

NikeID’s Colour-Shifting Chroma Material


NikeID has unveiled an iridescent update to its signature KD VI shoe, designed in collaboration with American basketball heavyweight Kevin Durant. The new material, called Chroma, shifts in colour with a subtle sheen when light hits it at varying angles.

Nike claims its Chroma ID option has been two years in the making, and is inspired by iridescent finishes in the automotive industry. With lots of customisation options available, the shoe will have seven different colourways for the upper, as well as 16 different accent hues for logos, laces, lining, midsole and outsole. Further personalisation can include glow-in-the-dark materials. The NikeID KD Chroma will be available from August 12 2013.

For more inspiration, innovative applications of lustrous surfaces and colour are highlighted in Mineral, our Colour Spectrum concept for Autumn/Winter 2014-15. We also explore shimmering new discoveries in structural colour found in nature. Read about these fascinating projects here