We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 5 Apr 2011

Funny Business


How do you convince cash-strapped business travellers to opt for the most expensive ticket?

For TGV Pro Première – the business class option of the French high-speed rail service – the solution was a five-part web series shot by cult directors Géraldine Nakache and Hervé Mimram (Tout ce qui Brille), commissioned by ad agency TBWA France.

Press and poster ads pushed traffic to sncf.com, where visitors can watch five hapless colleagues enjoying business class in the humorous two-minute clips.