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Brief Published: 15 Feb 2012

Red Pif Restaurant and Wine Shop, Prague


Red Pif Restaurant and Wine Shop in Prague, Czech Republic, designed by local architects Aulík Fišer, eschews the traditional aesthetics of a wine store, using a neutral palette and wine bottle motifs to position its product centre stage.

Even before customers enter the mixed-use store, they are alerted to the products being sold by bottle-shaped window shutters. Behind these, a wall of black wire wine racks forms the major focal point amidst the otherwise neutral interior.

Decoration is kept to a minimum, with light courtesy of exposed bulbs suspended from the ceiling. In the bar/shop area, tables take the form of old oak barrels; while in the restaurant, rustic wooden tables match the shutters, floor and bar counter, creating a continuous feel throughout the space.

The creation of retail spaces visually entwined with the products they sell is becoming increasing popular. Earlier in the week, for example, Stylus reported on suit store Halsuit in Japan, which has a layout inspired by an office reflecting the workwear on sale there. Also, see Stylus’ report Packaging Design Meets Store Concepts for more on how many retail designers are taking this idea a step further by making packaging the star of the show.

Aulík Fišer

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