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Brief Published: 10 Feb 2014

Fresh-Salad Vending Machine

Products from the Farmer’s Fridge vending machine

Located in a food court in Chicago, Farmer's Fridge is a vending machine that retails fresh salads made using mostly organic, locally sourced ingredients.

The handcrafted salads, which are packaged in transparent recyclable jars, include ingredients such as kale, strawberries and quinoa. The range includes a High Protein Salad (spinach, pumpkin seeds and chickpeas) and an Antioxidant Salad (almonds, berries and flaxseed). All edible components are carefully layered to ensure ingredients remain crisp throughout the day.

The machine, which is restocked every morning, is one of a string of kiosks currently being trialled in the US. The initiative is the brainchild of American entrepreneur Luke Saunders. He told American business publication Fast Company: "I have always been someone who sought out healthy food, and I have been a bit obsessed with the food industry my entire life. I really noticed how hard it was to eat healthy when I was travelling for work, and I started thinking about ways to give healthy food an edge in the market."

Addressing the issue of waste control, all items left in the machine at the end of each day are donated to local food kitchens. Meanwhile, when shoppers finish their salads, they can place the empty jars in a dedicated vent in the machine for recycling.

For more ways in which brands are creating flexible products and services that meet the needs of design-savvy, on-the-go consumers, see Fast-Moving Premium Consumption, as well as Weetabix Launches Drinkable Cereal and Protein-Shake Bar. For further insights into the snack category, see Super-Luxe Snacking.