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Brief Published: 16 Jul 2013

Luxury Potato Packaging


French champagne brand Veuve Clicquot has partnered with French industrial designer Cédric Ragot to develop a new 100% biodegradable and recyclable container made entirely from potato starch and paper.

Looking beyond the ecological advantages, this innovative material contains isothermal properties, enabling it to sustain a constant temperature. This effectively means that pre-refrigerated champagne can be placed inside the vessel and remain chilled for a two-hour period.

The design, called Naturally Clicquot, forms part of the luxury brand’s wider sustainability drive, which includes pledges to reduce water consumption and greenhouse gasses, as well as promote recycling initiatives.

“Gone are the days when recyclable or biodegradable packaging meant dull and uninspired design,” says Mandy Saven, head of Food, Beverage & Hospitality at Stylus. “This initiative is a great example of sustainability being paired with design at the highest level.” 

For more on how alcohol brands are harnessing biological and technological innovations to create enhanced packaging solutions, see Shape-Shifting Packaging, Heineken’s Smart Packaging and Rebranding Alcohol

Naturally Clicquot