The Dunhill Gift Experience
Extending the idea of gifting beyond product to brand experiences, luxury British menswear label Dunhill is offering customers full access to its London ‘home’ (flagship store) – including its unusual male grooming and hospitality areas.
Located in Bourdon House, a Georgian building in the heart of London’s upmarket Mayfair district, the store features a bespoke tailoring service, museum, spa, restaurant, bar, humidor and cinema.
Two main gift packages can be bought. The £250 Mayfair Experience features a bespoke shirt-fitting with a Dunhill tailor plus a spa shaving treatment, while the £2,000 Discovery Experience includes bespoke suit tailoring, a selection of accessories, a spa treatment, lunch in the store’s restaurant, and a private film screening.
The packages have been launched just in time for Christmas 2011, but are billed to continue running throughout 2012. For more on the Dunhill Home and branding, see our report Dunhill: A Journey of Discovery.