Taste by Four Seasons
Luxury hospitality group Four Seasons Hotels and Resort has launched Taste – a new food resource and online community for keen gourmands and budding domestic chefs.
Launched in December this year, the website showcases ingredients, experiences and recipes from the brand’s global base of executive chefs. Recipes include grilled venison in apple leaves with heirloom apple fritter and Dungeness crab tacos with radish sprouts. Users are encouraged to vote for their favourite recipes and share them via Facebook, Instagram and Twitter using the hashtag FSTaste.
Taste also allows chefs to bring their personality and expertise to the fore; the section Chef Moments & Epic Dining features posts and videos detailing extra special dining experiences, secret recipes and memorable gastronomic moments, such as diving for lobster at Four Seasons Resort Nevis in the Caribbean. “Taste extends the reach of Four Seasons chefs, sommeliers and mixologists beyond the walls of our properties, delivering their unparalleled expertise directly to travel and food enthusiasts,” says Chris Hunsberger, executive vice-president of global product innovation.
Now only available on a web browser, the team has plans to roll out an iPhone app early next year to make the experience mobile. For more examples of brands infiltrating consumers’ psyche with digital tools, see Social Media Seduction: Persuasion Retailing.