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Brief Published: 23 Sep 2011

Reebok's Superbrights


Sportswear brand Reebok has named Verbal – a musician and art director of Tokyo-based art collective Ambush – as creative director for its Asia Pacific region’s Reethym of Lite campaign.

The first campaign under Verbal’s guidance sees superbright hues including fluorescent green, pink and yellow featured in both the garments and the advertising campaign.

Set against a black backdrop, the new collection has an energetic, urban atmosphere, focusing on vibrant details such as fluorescent zips and block colour patterns.