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Brief Published: 19 Jan 2011

Colette’s Tron Window

Extra

The release of the movie Tron: Legacy brought with it a wealth of promotional merchandise (as reported in Tron: Legacy – 2010’s Marketing Epic). In line with this, and to celebrate the film’s French release on February 9, Parisian concept boutique Colette has unveiled a ‘Tron universe’ in collaboration with Disney.

In-store contributions inspired by the futuristic film come from multiple industry sectors, including 3D glasses from sports eyewear specialists Oakley, and a capsule collection from American fashion brand Opening Ceremony.

Colette is also dedicating one of its windows to a display by French designer and renowned fashion show producer Alexandre de Betak, comprised of Tron-inspired graphics and neon lights.

On January 26, customers will also be able to view an interactive history of the film on Tron Evolution for the Xbox 360 games console.

colette.fr

disney.co.uk

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