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Brief Published: 19 Jan 2011

Colette’s Tron Window


The release of the movie Tron: Legacy brought with it a wealth of promotional merchandise (as reported in Tron: Legacy – 2010’s Marketing Epic). In line with this, and to celebrate the film’s French release on February 9, Parisian concept boutique Colette has unveiled a ‘Tron universe’ in collaboration with Disney.

In-store contributions inspired by the futuristic film come from multiple industry sectors, including 3D glasses from sports eyewear specialists Oakley, and a capsule collection from American fashion brand Opening Ceremony.

Colette is also dedicating one of its windows to a display by French designer and renowned fashion show producer Alexandre de Betak, comprised of Tron-inspired graphics and neon lights.

On January 26, customers will also be able to view an interactive history of the film on Tron Evolution for the Xbox 360 games console.