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Brief Published: 18 Sep 2012

Miu Miu Women’s Tales


As a great example of how brands (especially in fashion) can leverage Branded Videos (read our report for more in-depth coverage), Prada-owned high-fashion brand Miu Miu debuted its short film series Women’s Tales at this year’s Venice International Film Festival.

With four so far, each short film celebrates female talent of the silver screen, with big-name models and actresses such as Australian Gemma Arterton and Japanese Rinko Kikuchi showcasing Miu Miu clothing and accessories. Directors are indie up-and-comers such as American Zoe Cassavetes and Argentinian Lucrecia Martel, who give the brand an arty cultural kudos that warrants a debut at the Venice Film Festival.

The latest in the series, It’s Getting Late by Iranian-American screenwriter Massy Tadjedin is of particular note, as soft shots reveal the delicate ritual of dressing up, and how it varies for different women.