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Brief Published: 28 Mar 2012

Code_n Fluoro Branding


The recent Code_n mobile communications and technologies area of the CeBIT annual technology conference, held in Hanover, Germany, harnessed sprayed fluorescent colouring to distinguish its branding at the event.

The Code_n team sprayed fluorescent graphic lines across its mid-grey exhibition stand, as well as producing promotional material using spot fluorescent inks. Vibrant abstract colour – rather than an overwhelming presence of logos or brand marks – acted as a key feature in defining the group’s space.

CeBIT 2012 took place from March 6-10 2012. The full Stylus report can be read online.