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Brief Published: 22 Oct 2012

Coca-Cola’s Happiness Table


Global soft drinks company Coca-Cola continues its quest to bring delight to unsuspecting consumers with its latest intervention, The Happiness Table – an impromptu dining experience delivered in a Coca-Cola truck.

The result of a creative collaboration between Copenhagen-based communications agency Naked and Stockholm production company Acne, the truck – manned by Italian chef Simone Rugiati – took to the streets of Naples in Italy to host a dinner for the locals.

Casper Willer, executive creative director at Naked, says: “All of the characters are local people that were basically drawn by the rumour on the streets and the music coming from our harmonicon and guitarist – who we met in one of the restaurants moments before.”

Happiness is becoming big business in today’s melancholic world. For more information, see the report The Happiness Economy.

Coca Cola