Karen Walker x Kenyan Artisans
New Zealand-based sunglasses designer Karen Walker has teamed up with the United Nations’ Ethical Fashion Initiative, working with a group of Kenyan artisans on her latest collection. She also used those involved as models for the latest styles.
Walker enlisted their help to create printed and beaded pouches for her Summer 2014 collection, with machinists, tailors, metal workers and Masai tribeswomen all employed for the traditional beadwork. The same men and women subsequently became the stars of the ad campaign, as New Zealander photographer Derek Henderson turned the camera on various individuals modelling the sunglasses.
Walker has used her sunglasses brand to focus attention on the talents of Kenyan artisans, and every purchase will come with a simple, screen-printed pouch made in collaboration with the campaign’s stars. See our recent report 2014: Ethical Fashion’s Year for more on the importance of thinking ethically when it comes to production and design.