Burberry Acoustic's New Talent
Burberry Acoustic – a music collaboration between the British luxury fashion label and talented unsigned artists from the British public – is the brand’s latest attempt to integrate the digital era into its image.
Originally launched in June 2010, creative director Christopher Bailey continues to broaden Burberry’s base by selecting and supporting a new range of emerging unsigned local talent. By filming their performances and posting the footage on its website, the singers are viewed by Burberry’s increasing international audience and propelled onto the global music scene.
The latest single in the Burberry Acoustic collection is by Mallie – also known as 21-year-old London-based pop rock singer, Jessie Malcolm. The music video for Can’t Be Moved was filmed by Putney River in London. Further videos are currently available to view at burberry.com.