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Brief Published: 29 Jul 2013

The Future of Technology


How will your brand capture consumers as the edges between people and technology dissolve? What will it take to dominate tomorrow’s tech market? 

Stylus' latest Macro Trend, Agile Futures, explores the impact of emerging technologies and rapidly changing consumer behaviour through three Micro Trends:

  • Human First outlines the opportunities and challenges posed by everywhere computing, through wearables, mind control and artificial intelligence.
  • Elastic Tech identifies strategies to guide product development from 2014 and beyond, harnessing flexible displays, fluid interfaces and shape-shifting surfaces.
  • Chameleon shows brands how to integrate technology into the fabric of environments to create human-first spaces that bend to the viewer’s actions – and nudge new behaviours in the process.

Stylus Macro Trends describe longer-term patterns in global consumer behaviour. They provide key commercial insights and guidance for anyone targeting consumers.