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Brief Published: 29 Nov 2011

Honda Experiments


As brands continue to improve their means of engagement and conversation, Japanese car manufacturer Honda has released an online game using HTML5 technology as part of its 2012 Honda Civic campaign.

Realised by creative agency Wieden+Kennedy in collaboration with production company B-Reel in London, the six-level game ‘The Experiment’ is based on the idea that Honda engineers found the right combination for the new Civic’s rear suspension. Through experimentation the game requires players to create a chain reaction on screen by placing a set of pop-up windows in the correct sequence.

For more on chain reactions, see our new Vision macroview here.