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Brief Published: 12 Jan 2012

Ceramics Meets Augmented Reality

Extra

British ceramics studio Andrew Tanner Design teamed up with Jason Jameson and James Hall from international animation studio Unanico Group, and British tableware company Royal Winton, to create English Hedgerow – a contemporary chintz design brought to life with augmented reality.

The porcelain plate’s design references flora and fauna occurring in natural English hedgerows, incorporated into a modern chintz style. The design comes alive using an iOS application – accessed via iPhone, iPod and iPad – to generate an augmented reality experience, where the pattern appears in a 3D animation featuring woodland animals.

English Hedgerow will have its world exclusive launch at the new Home interiors trade show, which opens this Sunday at Earls Court 2 in London. Visitors will be able to try out the new technology first hand, and see the augmented reality application in use on the English Hedgerow plate. Home runs from January 15-18 2012.

See a ‘making of’ video of the English Hedgerow animation here.

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