Empreinte’s Fantasy Lingerie Hologram
French lingerie label Empreinte has incorporated cutting-edge holographic technology into a seductively surreal promotional campaign to mark the opening of its first concept store, based in Paris.
A ghostly hologram of a lingerie-clad masked model, visible through the store’s windows, appears in the darkness of the store after closing hours. The nocturnal digi-nymph entices passers-by to stop and take a closer look as she parades through the store, until eventually disappearing in a shower of stars.
The concept was devised by Parisian trends forecasting and design agency Groupe Carlin International, and French holographic specialists Animatik.
For a deeper insight into how the digital world is merging with reality to create artificially enhanced experiences, see Stylus’ Macroview: Altering Perceptions. And look out for coverage of the Augmented Reality Summit 2012, coming next month.