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Brief Published: 15 Mar 2011

Nike Stadium, Milan

Extra

Milanese architects Maat Architettura has transformed the multi-purpose Nike Stadium space in Milan with an installation made from 5,000 m of magenta and black fabric strips, stretched and layered across metal frames.

Inspired by the flexibility of a Nike shoe, the intervention was designed to enhance the existing spatial structure, forge a new connectivity between different areas of the venue, and form new display spaces for products.

The installation is also part of the sports brand’s Free Yourself campaign, which encourages women to express themselves through activity. This is supported by an accompanying exhibition of artworks featuring sporting female athletes.

Other cities playing host to Nike Stadium spaces ­– which combine retail with live music performances and art exhibitions – include Berlin, London, New York, Paris and Tokyo.

nikestadiums.com

maatarchitettura.it

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