Men’s deodorant brand Lynx, owned by Unilever, has launched a smartphone app called Lynx Stream, which encourages groups of friends to document their nights out together.
Simply start the app at the beginning of the night, and it will collate photos, videos, tweets and status updates posted by the group during the evening to a live timeline. The stream can then be viewed, or reviewed, if appropriate, online the morning after. Lynx Stream is available for both iPhones and Androids.
Read more about the act of self-documenting in the report Affirmation of Life.