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Brief Published: 12 Aug 2013

Le Royal Monceau Targets Kids


Tapping into the flourishing family travel market, Parisian hotel Le Royal Monceau, part of the Raffles luxury hotel collection, has launched a new children’s programme and appointed a 'kids relations manager' to appeal to younger guests. 

The Le Petit Royal programme offers a series of weekend workshops led by professional artists. The lessons will coincide with exhibitions taking place in the French city. The first workshop, in September, will explore the work of French cubist Georges Braque as a major exhibition dedicated to his work opens at the Grand Palais. This will be followed by a workshop exploring American pop artist Roy Lichtenstein, and finally one on Spanish artist Pablo Picasso, run at the same time as the reopening of the Picasso Museum in November. 

The hotel will also host treasure hunts in the Louvre gallery and themed boat trips on the River Seine for young guests. Other activities include pizza-making classes at the hotel’s Italian restaurant Il Carpaccio, movie screenings, and music-mixing lessons for teenagers.

The hotel has also partnered with French children’s fashion retailer Bonpoint, which will provide in-room amenities such as skincare products and eau de toilette especially designed for kids.

For more on how hospitality companies are tailoring their services to target the lucrative family travel market, see Hip Family Hotels and Junior Wellness. Culture Class: Lodging Plus Learning explores the growing consumer demand for hotels that offer localised learning experiences.