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Brief Published: 27 May 2011

Altewai.Saome, Malmö


Swedish furniture company RVW has designed a stunning new concept store for Swedish fashion label Altewai.Saome in Malmö, featuring slick, all-white interiors and large, tree-shaped pillars formed from planks of bent wood.

Extending up onto the ceiling, overlapping as they climb, the branch-like pillars create a complex relief pattern that beautifully blurs the boundaries between interior design and retail display.

The minimal colour palette enhances the contrast of the part nature/part tech-inspired interior, making it a delight from every angle.