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Brief Published: 16 May 2011

RIBA on Regent Street

Extra

Aiming to take architecture to the masses in the most accessible way possible, last week saw the launch of the Royal Institute of British Architects’ (RIBA) window installation project on London's bustling retail mecca Regent Street.

The project features 10 original window displays created by London-based architects in conjunction with retailers including Gant, Ted Baker, Uniqlo, Duchamp and Ferrari.

Highlights include London Metropolitan University’s DSDHA/Diploma Unit 11’s design for fashion retailer Banana Republic, which featured a cityscape of white scale models, and craft:pegg’s installation at the National Geographic Store – a complex structure of stacked cardboard tubes in the brand's signature yellow.

Topping our list, however, is Ian McChesney’s water-inspired creation for denim giant Levi’s, devised to celebrate the launch of its new Water<Less jeans collection. Made from more than 100 pairs of jeans joined together in an impressive whirlpool formation, it's a pretty loose variation on the architectural thematic, but no less inspiring for it.

architecture.com

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