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Brief Published: 10 May 2012

Nicola Formichetti to Launch Brand

Extra

The latest super-stylist to release his own line, Nicola Formichetti is set to release an eponymous, hi-tech range. The Lady Gaga stylist and Thierry Mugler creative director is interested in harnessing new technology and futuristic fabrics for his line, called Formichetti.

Set to launch mid-2013, the brand is currently being developed by the Italian-Japanese creative director and his team in New York. Items such as moulded fabrics and a jacket that charges the wearer’s mobile phone using solar power have been mooted as innovative possibilities. Formichetti has also suggested the brand would not work like other collections in that it would be ‘seasonless’ and launch online rather than at fashion week.

In addition to his high-profile work with Mugler and Gaga, Formichetti is also fashion director for high-street brand Uniqlo and VogueHommes Japan. He is also the creator of Nicopanda, a cartoon panda modelled on his own features. It recently had its own pop-up shop at Lane Crawford department store in Hong Kong, with accessories and apparel emblazoned with the character on sale.

The pop-up store coincided with a Lady Gaga performance in Hong Kong and Formichetti included 20 iconic Gaga costumes in the pop-up shop’s collection.

Nicola Formichetti pop-up shop

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