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Brief Published: 27 Mar 2013

DNA Animation by Territory Studio


London-based design studio Territory has created a three-minute graphic animation for British broadcaster the BBC explaining what DNA is and how it functions. 

The BBC commissioned the video for its forthcoming Knowledge & Learning website, which will feature new educational content of various learning formats geared towards making the digestion of information easier. In a limited palette of retro colours, simple graphics illustrate a succinct explanation of the fundamentals of DNA.

"It was evident to me that we needed to find a graphic style that would communicate the beauty and intricate function of DNA," says Territory's William Samuel who directed the film. "So we came up with a simple geometric look that focused on form, movement and colour.

"I also wanted to create some nostalgia, taking the audience back to the days of textbook diagrams and old science documentaries," he explains of the graphic approach.

The Stylus report Colour as Information: Infographics explores the functional uses of colour in modern media communications. Read more about colour as a visual language in Colour Naming: Berlin & Kay and John Maeda.

Territory Studio