We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 3 Dec 2010

The 8 Days of Dunhill

Extra

Extending a brand’s influence through editorial content is a topic Stylus discussed in Magtailing and something that has been addressed again this week by luxury menswear brand Dunhill with the launch of an app called Day 8.

Realising the value of providing a filtering service for consumers – in light of the often-overwhelming wealth of information on the internet – the brand describes Day 8 as “the world viewed through the Dunhill eye“, providing users with Dunhill's edit of the best of the web via films, articles and images across an 8-day period from December 1.

As it becomes increasingly important for brands to define themselves digitally, Dunhill’s move is shrewd as the brand is extending its reach via the internet and apps while also identifying core values through personally edited content.

dunhill.com

PANTONE®TPX
COATED
RAL
RGB
HEX
NCS