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Brief Published: 3 Dec 2010

The 8 Days of Dunhill


Extending a brand’s influence through editorial content is a topic Stylus discussed in Magtailing and something that has been addressed again this week by luxury menswear brand Dunhill with the launch of an app called Day 8.

Realising the value of providing a filtering service for consumers – in light of the often-overwhelming wealth of information on the internet – the brand describes Day 8 as “the world viewed through the Dunhill eye“, providing users with Dunhill's edit of the best of the web via films, articles and images across an 8-day period from December 1.

As it becomes increasingly important for brands to define themselves digitally, Dunhill’s move is shrewd as the brand is extending its reach via the internet and apps while also identifying core values through personally edited content.