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Brief Published: 2 Feb 2012



Face.com, a market-leading facial recognition software start-up, has released an iPhone camera app to demonstrate its real-time facial recognition technology, called Klik.

By syncing with social networking site Facebook, Klik learns who your friends are, instantly identifying them on the smartphone screen before you to take a photo. Tagged pictures are then uploaded to Facebook with the option of adding vintage-style filters.

If the app can’t recognise a face, users can ‘teach’ the app who the person is to improve future results. The more photos taken with Klik, the more accurate it becomes. 

Read more about recognition technology in The Science of Recognition.