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Brief Published: 9 Jul 2014

Starbucks’ Customisable Drinks

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Starbucks Handcrafted Sodas

After extensive testing in the US, American coffee company Starbucks has expanded its menu to include carbonated beverages and made-to-order Greek yoghurt smoothies. The new offerings signal the brand's growing efforts to transcend the morning coffee crowd with all-day refreshments.

The fizzy beverages will be crafted in-store using Fizzio machines, which – like SodaStreams – can carbonate to varying degrees. For a modest fee, patrons can also add carbonation to other cold beverages, such as Teavana Shaken Iced Teas. The machine has been installed at 3,500 locations across the US.

Targeting health-conscious patrons, the brand has also started trialling juice smoothies made using pressed juice and Greek yoghurt. Currently available in around 170 stores, the smoothies come in Sweet Greens, Strawberry and Mango Carrot flavours. Visitors can add fresh kale or extra Greek yoghurt.

The initiative builds on the success of Greek yoghurt, which now accounts for almost 50% of US yoghurt sales, according to Chicago-based market research company Information Resources Inc.

For more on developments in the non-alcoholic beverage sector, see our reports Charting New Waters and Drinks Developments: Non-Alcohol, as well as our blog post Emerging Superfood: Camel Milk. For more health-boosting innovations in the coffee sector, see Probiotic Coffee Capsules and App Monitors Caffeine Intake. Also, look out for our forthcoming report Coffee: At-Home Innovation.

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