Skateboarding was once a fringe activity that emerged as an urban alternative to surfing in 1970s America, but it is now a global industry of sizable force. With sales exceeding $7bn (£4.4bn) in 2010, apparel and accessories are currently outselling boards – forcing skateboard manufacturers to look to new technologies and aesthetics to bolster the hardware sector. Stylus highlights new concepts, and visual and material treatments.
Skateboarding: The Future
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