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Brief Published: 17 Mar 2011

Sam Taylor-Wood for Louis Vuitton

Extra

French luxury brand Louis Vuitton is launching a series of short films for a new campaign entitled Double Exposure, with the first fronted by British artist Sam Taylor-Wood.

Juxtaposing the fast pace of modern social networking and online media with old-fashioned photographic processes, the project records the 19th century mercurial collodion photographic technique at work, taking around 20 seconds per shot. The resulting images (pictured) are dappled, faded, colour vignettes that seem to pertain to a bygone era.

SamTaylor-Wood said: “It's a beautifully slow, arduous and painstaking process, and I like that. I like the difference between this and how speedy everything is today, including the way we take pictures.”

The films are shot by photographer Tom Craig and styled by Vogue contributing editor Bay Garnett. They can be viewed at youtube.com/louisvuitton.

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