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Brief Published: 7 Sep 2012

Jody Xiong: Green Pedestrian Crossing

Extra

Jody Xiong of advertising agency DDB China has collaborated with the China Environmental Protection Foundation on an outdoor campaign to creatively promote the environmental benefits of walking versus driving.

Giant white canvasses, each printed with an image of a large leafless tree, were laid across 132 pedestrian crossings in 15 cities. Placed on either sides of the canvasses, sponge cushions soaked in green washable paint caused people walking across to pick up a small amount of paint on their shoes, leaving behind a trail of leaf-like footprints. 

DBB China estimated that nearly 3,920,000 people passed through the installations. The posters were later hung as billboards in urban locations across China.

DBB China

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