US TV: Multicultural Focus
With the Hispanic community in the US growing, TV network NBC’s Spanish language arm Telemundo and its youth-centric offshoot channel Mun2 have announced a collection of new scripted and reality series set in the US that speaks to the dual cultural experiences of bi-lingual US viewers.
Mun2’s new reality shows will premiere in 2014. They include Viva Los Vargas – a reality series set in Las Vegas that follows the Mexican-American family of boxing champion Fernando Vargas; Reinas de Realty, which centers on two LA-based realtors who aim to “take the Los Angeles Latino real estate market by storm”; and Horoscopes – a docu-series set in Chicago that follows the lives of two celebrated US-based Latina musicians, Vicky and Marisol Terraszas.
Telemundo is also working to repurpose classic Latin American telenovelas to appeal to US viewers by setting them in US cities. The network took this approach with Reina de Corazones, a Venezuelan series recreated to take place in Las Vegas, and Dama y Obrero, originally a Chilean drama series, now set in LA (it premiered in June).
See Stylus’ coverage of this year’s Digital Hollywood conference for more on how bi-lingual Hispanic audiences in the US are influencing TV programming.
Elsewhere, US film and TV-streaming services such as Hulu and Netflix are following in the footsteps of UK broadcasters in their effort to bring international property to an increasingly sophisticated and multicultural audience. Hulu has added Fugget About It, an animated sitcom from Canada; The Strange Calls, a comedy series from Australia; and Run, a cutthroat UK drama series. See our post on new International TV Dramas for more on new and upcoming TV series that are crossing borders.