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Brief Published: 4 Aug 2011

A-Z of McDonald’s


Creative agency Leo Burnett has found an alphabet worth of good things to say about American fast-food chain McDonald’s in its new UK advertising campaign.

The A-Z of McDonald’s assigns something positive about the company to each letter of the alphabet – from the Apples in its fruit bags, to its long-term ambition to send Zero waste to landfill.

The campaign brings together the company’s commitment to quality of ingredients, local community projects, sustainability, and operating with a transparent value chain. McDonalds is striving to create a positive image, and this campaign is a successful way of celebrating its achievements.

The A-Z of McDonald’s