Puma’s Olympic Experience
German sportswear giant and Jamaican Olympics team sponsor Puma will open a temporary, Jamaican-themed destination in east London during the Olympic Games called the Puma Yard, offering sports, music and lifestyle activities.
Located in The Boiler House, part of the Old Truman Brewery on Brick Lane, fans can expect Kingston-inspired food stalls serving authentic Jamaican cuisine, a beach bar, music and entertainment, recreational areas, and giant TV screens so fans can cheer on the athletes. There will also be the Puma Speed Test, where consumers can test their speed against Jamaican sprinter Usain Bolt’s world-beating time.
There will also be a retail space built from four 40-foot shipping containers, featuring a multi-level shopping experience complete with a rooftop deck bar. Visitors can buy exclusive Puma Yard lifestyle performance products, Usain Bolt-inspired trainers, and Olympic Games clothing designed exclusively for Puma by Cedella Marley, daughter of Jamaican reggae legend Bob Marley. Meanwhile, the Puma Social Club will offer a social space hosting events and activities such as foosball and ping-pong.
Puma Yard will be open from July 27 to August 12. Explore other spaces that are popping up during London 2012 in our Olympic Pop-ups report which will be published later this month.