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Brief Published: 20 Jul 2012



Online hearing aid retailer Audicus is working to normalise and widen the accessibility of hearing aids to the general public through pricing and convenience.

The traditional means of purchasing a hearing aid involves a specialist and a fitting – costs that are lumped into the total price of the device, driving up the bottom line. But Audicus allows customers to order hearing aids directly from its website. 

“Retailers/audiologists account for up to 70% of the final price of a hearing aid, because they factor in a bundle of additional expensive services,” its website states. “By engaging with our customer directly, Audicus can thus offer the same quality hearing aids for up to 80% less.” The company offers a variety of device sizes for clients with mild to moderate hearing loss. All are made in the US or Europe.

Making hearing aids cheaper and more convenient to buy also helps to normalise the use and purchase of hearing aids, which have long held a stigma among Baby Boomers who are sensitive about ageing.