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Brief Published: 1 Oct 2010

Worst Home Wins


Traditional competitions aim to celebrate achievement but fashion label Diesel's latest UK marketing initiative, Play with Colour –  true to the subversive reputation of the label – does just the opposite.

To promote its new Young Blood watch range, Diesel has devised a competition, conceived in collaboration with Vice magazine and interior design agency Jiggery Pokery, calling for images of “the UK's most visually uninspired home.”

Entrants upload images of their homes via the Vice Magazine site, leaving Diesel to select the household with the worst approach to design. The grand prize is a home-makeover by Jiggery Pokery, inspired by vibrant colourways of the new watches – plus a party, courtesy of Diesel.