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Brief Published: 21 Mar 2012

Zalando Pop-Up Store, Berlin

Extra

Bringing their online presence to a bricks-and-mortar destination, Dutch fashion e-tailer Zalando has just opened a pop-up store in Berlin. Designed by local furniture and interior designer Sigurd Larsen, the store’s flexible layout was inspired by shipping crates.

Eschewing the now ubiquitous shipping container store model (see Boxpark: London’s Pop-Up Mall), Larsen instead used the modular structures as inspiration to create wooden fixtures that display individual collections. Placed at opposing angles with clothing and accessories displayed on every facet, they lead customers on a considered journey through the store.

The real beauty of the freestanding, wardrobe-like boxes is that they can be swiftly reinstalled in other locations, offering increased flexibility (see Stylus’ report The Makeshift Mentality for more examples of easily adaptable retail interiors).

To ensure no peeking while installing the pop-up space, Larsen blocked up the windows with white cardboard boxes. To heighten the sense of anticipation, since opening, the boxes have been removed a few at a time to slowly reveal the store’s contents to the outside world.

Zalando

Sigurd Larsen

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