Lane Crawford – A/W 12-13 Campaign
Chinese luxury retail giant Lane Crawford has launched its first moving image campaign, directed by influential London-based photographer, Nick Knight.
Following on from the company’s highly successful Spring/Summer 2012 campaign, which only featured Asian models, this new dynamic advertorial project for Autumn/Winter 2012-13 shows models in motion. The three Asian women are rendered in a blurred, futuristic effect, with tiny flecks of colour standing out against deeper autumnal tones.
Styled by Edward Enninful, the British fashion director of American publication W Magazine, the models are dressed in dark garments from Lanvin, Bottega Veneta, Givenchy and Alexander Wang. The campaign is an example of the new wave of fashion image promotion and the industry’s current interest in film and moving images that evoke high-fashion editorials.