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Brief Published: 28 Mar 2011

Daks Made to Measure


In line with the number of luxury brands offering exclusive and bespoke services with an emphasis on traditional craftsmanship, fashion brand Daks will return to the core of its tailoring-based roots by launching its own made-to-measure service next week.

Customers will be able to choose their desired combination of style, cloth, lining and detailing, and will be measured for a perfect fit. Expert tailors in Italy will then make the suits, with prices starting at £1,450.

Daks has also teamed up with luxury lifestyle magazine Brummell and whiskey manufacturer Glenmorangie – which will supply drinks – to host an event celebrating the service’s launch next Thursday at the brand’s Jermyn Street store in London.

There will also be the chance to view the Morgan Motor Company's newest model – the Aero Super Sport – outside the shop.